Question: What happens if you have a great e-commerce website, and a great product or service but no SSL?
Answer: Not very much.
Here’s why: SSL is all about trust. Without trust people are shy about giving you their business – or their credit card information. SSL enables e-commerce websites to safely and secure conduct business without all the unnecessary drama associated with online shopping.
Some people assume that SSL is mainly about SEO, but those people are wrong. The main reason to use SSL is to establish security and trust with your customers. Period.
But wait, you may say. My website doesn’t collect sensitive personal information, or even any user information. Do I still need an SSL certificate? Yes, Virginia, you do. Because even if you don’t collect that sort of user info, you can still benefit from the ranking boost that SSL encryption provides.
Don’t believe me? Ask Google: