Web development and the Internet have come an extremely long way. 20 years ago, a domain name went for 50 dollars a year. Since then, prices have fallen substantially – and in many cases, a domain name can be had for cents or for free.
While having a domain name is now easily obtainable, creating the website to go along with it is still a challenge. Features are more important than ever to create an all-encompassing website experience that will keep an audience coming back for more. Here’s what we think are the top 10 features of a successful modern website:
If you run a website, then you’ve likely heard the news that, starting on April 21, Google will start using mobile effectiveness as a ranking signal. For Internet users who search for content using their smartphones, this means that websites optimized for mobile will rise to the top. If you have been running a website that does not have a mobile equivalent, then now is the time to look into adding a version that conforms to Google’s new algorithms. Otherwise, your site may be penalized with a lower ranking on SERPs.
Why Does Mobile Matter?
The story of mobile is one that keeps getting told over and over again, and each time it only becomes more amazing. Since the introduction of the Blackberry and iPhone which ushered us into the modern era of mobile phones, usage has been skyrocketing. In fact, global users of mobile devices, such as tablets, surpassed smartphones in 2014, which means the further into the future we go, the higher odds that someone visiting your website is on a mobile device.
As the pace of small business picks up, so does the adoption of technology. In past years, the operative words that got many small business owners excited for the upcoming year included terms like mobile or social media, or, if you go way back, web. Each of these phrases generated enough buzz to take an entire industry from anonymity to mainstream. Now most small businesses have a social media presence and a website, with many following up soon with a mobile responsive website or application.
In 2015, the operative term that will motivate everyone is Cloud. As businesses become more mobile, agile, and lean, moving to Cloud becomes a wise choice for business leaders who want to stay relevant – and the numbers prove it: In a late 2014 Rackspace survey, 68% of companies with a staff size under 20 have adopted at least one Cloud solution, and 20% of SMBs are developing Cloud strategies, compared to 16% of companies in the Enterprise.
If you’re running an SMB and haven’t considered Cloud, then know that the benefits of adopting cloud solutions are many. Check out some of the reasons why we think Cloud is an asset that should be a part of your next technology audit: