For many of us the season of spring means renewal and change. The transition of the calendar from a chilly winter to a warm spring means that it’s finally time to get up and get active, alongside the flora and fauna. Many of us will do our sweeping, vacuuming, cleaning, and purging of dust and files so that we can have a more stress-free year ahead.
Spring cleaning now also applies to our technology. Over the winter it is highly likely that our website and web hosting have become cluttered with files and media, thereby causing slowdown in website load times and bandwidth. Even though we know we ought to do it, we don’t because the tasks are daunting and will involve arduous tasks like file backup, deletion, archiving, and more.
With today’s blog post however, we’ve got you covered. In this post, we’ll cover 5 ways you can clean your website this spring, so you can spend the rest of the year doing what you do best – managing it.
Building an online presence is now easier than ever with all the technologies available. With the right content management system and domain name, anyone can build a website to attract employment opportunities, build influence, or network with other Internet users.
This is called “personal branding”, which is the practice of individuals marketing themselves and their careers as if they were a brand, with the intention of self-packaging to attract opportunity. The idea was coined by motivational speaker and entrepreneur Napoleon Hill in his book Think and Grow Rich in 1937.
Creating a personal brand can be a great experience and net wonderful rewards and, with today’s technologies, can be done without much knowledge of coding, too. Check out some of our tips for building a personal brand that helps you stand out:
Web development and the Internet have come an extremely long way. 20 years ago, a domain name went for 50 dollars a year. Since then, prices have fallen substantially – and in many cases, a domain name can be had for cents or for free.
While having a domain name is now easily obtainable, creating the website to go along with it is still a challenge. Features are more important than ever to create an all-encompassing website experience that will keep an audience coming back for more. Here’s what we think are the top 10 features of a successful modern website:
If you run a website, then you’ve likely heard the news that, starting on April 21, Google will start using mobile effectiveness as a ranking signal. For Internet users who search for content using their smartphones, this means that websites optimized for mobile will rise to the top. If you have been running a website that does not have a mobile equivalent, then now is the time to look into adding a version that conforms to Google’s new algorithms. Otherwise, your site may be penalized with a lower ranking on SERPs.
Why Does Mobile Matter?
The story of mobile is one that keeps getting told over and over again, and each time it only becomes more amazing. Since the introduction of the Blackberry and iPhone which ushered us into the modern era of mobile phones, usage has been skyrocketing. In fact, global users of mobile devices, such as tablets, surpassed smartphones in 2014, which means the further into the future we go, the higher odds that someone visiting your website is on a mobile device.
The McKinsey Global Institute has revealed an alarming statistic: The average employee spends 474 hours per year sorting through and reading unnecessary emails! Yikes! Not only is that extremely unproductive (and somewhat annoying), but it can also result in many overlooked communications due to accidental use of the delete key. Please take the short quiz below to determine whether this post could prevent you from wasting nearly 20 days of your life each year.
Have you ever found yourself in these situations before?
- Realized that you just CC’d your entire team unintentionally.
- Found an important email in trash days later.
- Wondered, “Why am I included in this email?”
- Felt that the idea of cleaning up your inbox is about as easy as catching a greased pig.
If you answered yes to any part of the quiz, then the below guidelines can assist you in perfecting your email etiquette:
Question: What happens if you have a great e-commerce website, and a great product or service but no SSL?
Answer: Not very much.
Here’s why: SSL is all about trust. Without trust people are shy about giving you their business – or their credit card information. SSL enables e-commerce websites to safely and secure conduct business without all the unnecessary drama associated with online shopping.
Some people assume that SSL is mainly about SEO, but those people are wrong. The main reason to use SSL is to establish security and trust with your customers. Period.
But wait, you may say. My website doesn’t collect sensitive personal information, or even any user information. Do I still need an SSL certificate? Yes, Virginia, you do. Because even if you don’t collect that sort of user info, you can still benefit from the ranking boost that SSL encryption provides.
Don’t believe me? Ask Google: